The Business Development Manager (BDM) is responsible for the performance and development of Digital Personal Banking (DPB).
The post holder will be required to drive for the successful development of Digital Personal Banking and attract deposits to the Bank. The role will include developing marketing plans and project management, to help grow and support the business and achieve the business target set for Digital Personal Banking.
The post holder needs to expect building the business from scratch without existing established knowledge to follow.
Requirements
- Manage relationships with end customers, addressing their inquiries, providing guidance, and ensuring they have a smooth, supportive banking experience.
- Offer personalized support to customers, assisting them through onboarding and maintaining a positive, ongoing relationship with the bank.
- Identify and pursue immediate and future opportunities to attract deposits and grow the UK customer base.
- Collaborate with business units in other network countries to increase the account base and deposits from customers outside of the UK.
- Develop and implement effective strategies for deposit growth, including introducing new deposit products that appeal to target customer segments.
- Plan and execute impactful online and offline marketing campaigns to build brand awareness and attract deposits.
- Collaborate with Key Opinion Leaders (KOLs) to leverage their influence and increase word-of-mouth marketing for personal banking products.
- Oversee the development and successful launch of new deposit and personal banking products, aligning them with business objectives.
- Coordinate product launches with marketing and operations teams to ensure a seamless introduction to the market.
- Actively participate in UI/UX improvement initiatives, providing feedback and insights to enhance the online banking experience.
- Work closely with the development team to drive customer-focused improvements across digital platforms.
Benefits
- 25 days annual leave entitlement plus 8 bank holidays
- Pension scheme, 4% employer contribution
- Private Medical Insurance
- Training and development
- Free gym access in the building